PV brand guidelines

AI agents that do the work.
A brand that stays out of the way.

PV designs, builds and runs AI agents for businesses in the UAE. The brand is built to feel like the work: calm, precise and quietly confident, in Arabic and English. These pages show how to use it, so everything we make looks and sounds like PV.

The brand at a glance

Logo

The mark

A P and a V cut from thick stems and 45° chamfers, with a narrow slot like a visor.

Colour

Black and white

Near-black and white do almost all the work. Pink is the one accent.

Typography

Three typefaces

Instrument Sans for words, JetBrains Mono for labels, Vazirmatn for Arabic.

Voice and tone

Plain words

Short, specific and human. No hype, no jargon, in either language.

Imagery

Drawn in dots

Illustrations made of fine particles, never stock photos or robot clichés.

Motion

Calm motion

Things arrive softly and settle. One moment of colour, then back to ink.

Need the logo now?

Download the logo pack: the mark in black and white as SVG and PNG, and the app icon.

Download logo pack

Questions about the brand, or using it with a partner? Write to hello@pvd.md