Motion
Motion at PV is calm and purposeful: things arrive softly, settle, and get out of the way. Each animation has one moment, and visitors who turn off motion see the still design.
The logo in motion
Five animations for the mark, each ending on the exact logo. Choose the one that fits the moment.
Assemble
Intros and video openers
Draw
Loading screens and end cards
Visor
Loaders and “thinking” states
Dots
Large moments and social video
Spectrum
Launches and announcements
Principles
- 01
Ease out
Fast to start, gentle to land: cubic-bezier(0.22, 1, 0.36, 1).
- 02
Short and steady
0.2 s for buttons and menus, 0.5–1 s for things arriving on screen.
- 03
Blur in, don’t bounce
Words and shapes fade in from a soft blur. Overshoot only in the logo’s Assemble.
- 04
Respect stillness
When a visitor turns off motion, show the final frame.
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