Brand guidelines
العربية

Typography

Three typefaces, each with one job. All three are free on Google Fonts, so anyone can set PV text correctly.

Headlines and text

Instrument Sans

A clear, modern sans with a little character. Headlines are set in Regular with tight spacing; text in Regular, comfortable line spacing.

Google Fonts

Delegate repetitive tasks to AI agents

Aa Bb Cc Dd Ee Ff Gg 0123456789 → AED 1,200

Labels and small details

JetBrains Mono

For eyebrows, labels, codes and numbers that line up. Small sizes only, often in capitals with a little extra spacing.

Google Fonts

STEP 1 OF 4 · AI DEVELOPING

Aa Bb Cc Dd Ee Ff Gg 0123456789 → AED 1,200

Arabic

Vazirmatn

Vazirmatn shares Instrument Sans’s proportions, so Arabic and English pages feel like the same brand. Headlines in Regular, never letter-spaced.

Google Fonts

فوّض المهام المتكررة لوكلاء الذكاء الاصطناعي

ابتثجحخدذرزسشصضطظعغفقكلمنهوي ٠١٢٣ 0123456789

Type scale

Display

Instrument Sans Regular · 96 / 0.92 · −3%

Agents at work

Headline

Instrument Sans Regular · 56 / 1.0 · −2%

Control room.

Title

Instrument Sans Medium · 24 / 1.3

What happens next

Body

Instrument Sans Regular · 17 / 1.6

We read every answer and come back within one business day.

Label

JetBrains Mono · 12 / 1.4 · caps +8%

Typical response time

Arabic and English together

Each language gets its own layout: Arabic runs right to left, with its own line breaks and wording. Arabic headlines get more line height (1.3) for their taller letters. Both languages use Western digits (0–9); write amounts as “AED 1,200” in English and “⁨1,200 درهم⁩” in Arabic.

AI Developing

Delegate repetitive tasks to AI agents

From AED 0 for the free assessment.

لتطوير الذكاء الاصطناعي

فوّض المهام المتكررة لوكلاء الذكاء الاصطناعي

التقييم المجاني بـ0 درهم.

Do

  • 01

    Regular weight for headlines

    Size and spacing make headlines strong, not bold. Medium is the heaviest weight in body text.

  • 02

    Sentence case

    Capitalise the first word and names only. Capitals are for small mono labels.

  • 03

    Tight headlines, open text

    Headlines −2% to −3% letter-spacing; text at normal spacing. Arabic is never letter-spaced.

  • 04

    Short lines

    Keep paragraphs to about 65 characters a line.

When the brand fonts aren’t available

In email, Office documents and slides, use Arial for English and Tahoma for Arabic. Keep the same sizes and weights.

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